The intriguing and much-awaited game fest won’t be held in 2022. Electronic Entertainment Expo or E3 is an event held particularly for the video game industry. It is organized and presented by ESA (Entertainment Software Association).
Since 1995 it has taken place at the Los Angeles Convention center in June annually. But this time, the biggest gaming expo won’t be there to excite the gaming enthusiasts, including developers, publishers, manufacturers, retailers, and other people.
Before covid hit the world, the event started fading over the years. The fate of E3 was always on the verge of concern due to its significant scaling down in different years. The event got completely shut down when they struck the pandemic. The subsequent year has hosted an online-only event.
Amidst covid, the arduous job is to make the event attractive. Due to its high number of people gatherings, the event often became unattractive by influencing the people to stand out from such events. Most companies focus on holding their launches and virtual events own. Thus, publishers decide to host their online events own, like the Sony’s State of Play.
The organization reacted to the speculations by stating, “We previously announced that E3 would not be held in person in 2022 due to the ongoing health risks surrounding Covid-19. Today, we announce that there will also be no digital E3 showcase in 2022”.
The organizers of ESA stated about the grant comeback in 2023 with exciting digital innovations. They said, “We will devote all our energy and resources to delivering a revitalized physical and digital E3 experience next summer. Whether enjoyed from the show floor or your favorite devices, the 2023 showcase will bring the community, media, and industry together in an all-new format and interactive experience.”
They further stated, “E3 will return in 2023 with a reinvigorated showcase that celebrates new exciting video games and industry innovations.”
In January, the organizers confirmed event cancellation due to the emergence of the omicron variant; there won’t be an in-person event. In 2019, the last physical event of E3 had reported 66,100 attendees at the Los Angeles convention center. The news hit the market when Razer PR lead Will Powers tweeted about the E3 event cancellation email he had received. Later, IGN independently confirmed the content of the email as well.
Fran Mirabella, twitch partner and former IGN, reacted to the news by posting a throwback picture from expo 2006 by saying, “#E3 2006… What is dead may never die.”
While David Oshre, director and producer, reacted differently to the news by stating: “Most of the E3 stuff you’re thinking of like the press conferences happened “outside” of E3 so not much will change from the home viewers’ perspective if anything. The magic that once was the E3 Show Floor was long gone before the pandemic lemme tell ya”.
David Oshre is certain about his statement, and we can only support it as the event started losing its charm.
Rachel Kaser, the eminent writer of games beat, tweeted, “You know, in 2020, I was a little salty about the whole “E3 is dead” takes when it was cancelled because I felt like it was done for good reasons. But for the last two years, I’ve thought about how little I miss the self-indulgent summer spectacle, and yeah, good riddance.”
We can hope for the magnificent E3 2023 by launching new unique games and offering opportunities for the gaming community to meet their favorite developers and publishers.
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